5 Tips for the photographer to overcome the COVID-19

It is on the premise that the photographer is going through a phase incomparable to any other, that we bring together 5 Tips for the photographer to overcome the COVID-19, regardless of the type of business he has: with an open store, studio or even working from from home.

We are faced with a situation never before imagined and that caused everything to be paused for a moment, including the photography business. The COVID-19 scenario and its impact calls for a change in attitude that goes beyond what happens at the moment and is, perhaps, the best time for the photographer to reinvent himself.

The Photography

The act of photographing and everything that is generated from photography depends on the real world to exist. From social, corporate events, studio sessions or outside. It is undeniable that everything depends on people to generate photos.

For example, every year thousands of couples marry, and although any time of the year is good for saying the ultimate “yes”, many weddings are celebrated in the spring and summer months. The 2020 contingency disrupted the plans of hundreds of couples and professionals who were organizing and finalizing details for weddings on these dates.

How can we adapt to this new reality? How to continue the business, with restrictive measures and a scenario capable of closing a business?

We present the 5 Tips to overcome COVID-19, if you are a photographer:

Tip 1: Adapt

Being unable to photograph social and corporate events, the bulk of any photographer, look for new opportunities and develop creative solutions. For example:

• Photograph products for e-commerce businesses that need professional photos for sale online;
• Take the photograph to the client, with portraits from the front door or promote Family Sessions in an outdoor environment;
• Promote the purchase of Vouchers for products or services that can be used later;

Tip 2: Align Expectations

Explain to your customers how the company is operating in this period, what will change and the measures that will be taken; it is very important for your client to be open and truthful with him.

Your customers will be waiting for you to know how to deal with a crisis and will be more relaxed if you know how to answer their questions. Try not to alarm them, explaining positively how everything will be from this moment on;

Tip 3: Invest in Digital

Nothing better than this moment to seek help in digital. People will be home longer and more online than ever. Therefore, this is the best time to develop and strengthen your company’s positioning, marketing strategy and content.

Use WhatsApp and other digital channels to serve your customers. Consumers are together at home and have many abandoned memories on various media such as pens, discs, smartphones and the cloud. How can they turn this into products, like albums, posters, canvas? Offer the solution!

Tip 4: Security

Follow all safety measures and guidelines given by healthcare professionals. Your space will reopen with all the conditions to receive your customers and they too will feel safer. If you have a studio and do sessions frequently, adopt the best hygiene strategy to ensure the safety of all stakeholders.

Tip 5: Reduce Spending

It is essential to know the costs of your company and be able to assess which are the essential ones to maintain the business. In a context of falling revenues, it is necessary to give priority to those that are really fundamental and to cut or reduce the others.

It may be necessary to negotiate with your suppliers a better term to fulfill your commitments and this negotiation can bring the necessary impetus to keep up with expenses and expenses that cannot be postponed.

We share an article from Zank You, “How to help your customers and your business in face of COVID-19”, in which a series of questions and answers are presented that are very useful and helpful in the current context and that completes our 5 Tips to overcome COVID-19.

We conclude with a moment of support: the current scenario is uncertain and scary, but Digibook is still here for you! We will help in the best possible way and in what is necessary to get through this storm.

We are here to help!