Colour of the Year 2020: Classic Blue

On December 4th, Pantone released what is regarded as the Colour of the Year 2020: Classic Blue.

Why is this information important to the photographer? Because the colour of the year serves as inspiration in the development and purchase of products in various sectors, from fashion, decoration and of course, graphic design.

First of all, for those who don’t know, let’s talk about Pantone:

The Pantone Color Institute ™ is the commercial unit of Pantone that has been launching global colour trends for over 20 years. Through studies of anticipated and seasonal trends, Pantone Color Institute ™ has partnerships with global brands to work the power, psychology and emotion of colour in its design strategy.

The colour selection of the year 2020 takes place through an intensive and diversified search for new colour influences, which may include the entertainment industry, films, new technologies and effects, itinerant art collections and new artists.

“Inspiring calmness, confidence and connectivity, this resilient blue increases our aspiration for a solid and stable foundation on which to build, as we enter the threshold of a new era.”

Leatrice Eiseman (Executive Director, Pantone Color Institute)

According to Pantone, Classic Blue is “a timeless and lasting blue hue, elegant in its simplicity”. To know all the meanings inherent to this colour, you can read the article published by Pantone on the day of the colour’s release.

The colour chosen by Pantone for the beginning of this decade marks three words that must be taken into account for the 2020 strategy:

Trust | Nature | Stability

Purchasing products in these tones puts you at an advantage over your competitors, as it will send the message that you are up to date with trends.

At Digibook we have already anticipated your projects this year and we present the collections that complement the trend colour of the year.

From leather, linen or velvety textures, you can find Classic Blue throughout our range and given the different materials, you will also be able to customize in the most diverse ways, for a unique and creative result.

The navy blue leather is undoubtedly the most embracing material in our range, as it can be found in several types of albums, such as the Classic Collection Q4, Personalised Collection, Acrylic Collection, Cromalux, Manhattan and Matted Album. Depending on the type of collection you select, you can personalize your album with UV Printing or Debossing, making it even more exclusive.

The navy blue canvas belongs to the Linen Collection and can be customized with debossing, with a window or personalized.

The velvety textures, Snobuk Navy Blue and Ecosuede Blue, belong to the Collection Q4 Vintage and are customizable with UV Printing.

In conclusion, Digibook embraces the colour of the year 2020 and we have prepared our materials to guarantee your success as well.